
Spotify Music Distributor: The Complete Guide to Getting Your Music on Spotify
Breaking into the music streaming world isn't just about creating great music—it's also about making sure your tracks reach the right platforms. As the world's leading music streaming service with over 489 million active users, Spotify represents an essential platform for artists at any stage of their careers. But how exactly do you get your music on Spotify? That's where music distributors come in.
In this comprehensive guide, we'll explore everything you need to know about Spotify music distribution—from understanding what distributors do, comparing the best services on the market, examining costs involved, and providing step-by-step guidance to get your music streaming to millions of potential fans worldwide.
Whether you're an independent artist just starting out or an established musician looking to optimize your distribution strategy, this article will equip you with the knowledge to make informed decisions about getting your music on Spotify.
What is a Spotify Music Distributor?
A Spotify music distributor serves as the crucial middleman between artists and streaming platforms like Spotify. Unlike the old days when physical distribution meant getting CDs into record stores, digital distributors handle the technical and administrative aspects of getting your music onto streaming services.
The Role of Music Distributors
Music distributors perform several essential functions:
Delivery: They upload your music files and metadata to Spotify and other platforms
Licensing: They ensure all necessary agreements are in place with streaming services
Royalty Collection: They gather streaming revenues and distribute them to artists
Analytics: They provide data on how your music is performing across platforms
Marketing Tools: Many offer promotional resources to help boost your streams
Without a distributor, independent artists cannot get their music on Spotify, as the platform doesn't accept direct submissions from artists (unlike platforms such as SoundCloud or Bandcamp).
Why You Need a Distributor for Spotify
Spotify specifically requires artists to work through approved distribution partners. This requirement exists for several reasons:
It ensures proper metadata formatting and audio quality standards
It streamlines the process of managing millions of tracks
It establishes clear channels for royalty payments
It helps maintain the platform's overall content quality
Working with a distributor also simplifies your life as an artist. Rather than managing relationships with dozens of different platforms, you can upload your music once and have it distributed everywhere that matters. This allows you to focus on what you do best—creating music.
Top Spotify Music Distributors Compared
With numerous distribution services available, choosing the right partner for your music can be overwhelming. Below, we break down the most popular and reliable Spotify music distributors, highlighting their key features, pricing models, and unique selling points.
DistroKid
Pricing: $19.99/year (unlimited releases)
Royalty Split: 100% to artists
Platforms: 150+ including Spotify, Apple Music, Amazon, TikTok, Instagram
DistroKid has become one of the most popular choices for independent artists due to its straightforward pricing model and robust feature set. For a flat annual fee, you can upload unlimited songs and albums, making it extremely cost-effective for prolific artists.
DistroKid's standout features include:
Fast delivery (often within 24-48 hours)
Automatic split payments for collaborations
Cover song licensing
Pre-release scheduling
HyperFollow landing pages for marketing
The service is known for its user-friendly interface and extensive automation, making it ideal for artists who want a hands-off approach to distribution.
CD Baby
Pricing: $9.95 per single, $29 per album (one-time fee)
Royalty Split: 91% to artists
Platforms: 150+ including Spotify, Apple Music, Amazon, YouTube
CD Baby is one of the industry's pioneers, operating since 1998. Unlike subscription-based models, CD Baby charges a one-time fee per release with no recurring costs, making it appealing for artists who release music infrequently.
CD Baby offers:
Publishing administration services
Physical distribution options
Sync licensing opportunities
Free UPC and ISRC codes
CD and vinyl manufacturing services
This distributor is particularly well-suited for singer-songwriters who want comprehensive publishing services alongside distribution.
TuneCore
Pricing: $9.99 per single annually, $29.99 per album annually
Royalty Split: 100% to artists
Platforms: 150+ including Spotify, Apple Music, Amazon, TikTok
TuneCore operates on an annual renewal model, charging yearly fees for each release while allowing artists to keep 100% of their royalties. The service has recently introduced new pricing tiers, including an "Unlimited" option similar to DistroKid.
TuneCore's key offerings include:
Extensive analytics dashboard
Publishing administration
Social media promotion tools
Advance royalty options
YouTube monetization
TuneCore is often chosen by artists looking for detailed analytics and promotional support.
AWAL
Pricing: No upfront fees (selective application process)
Royalty Split: 85% to artists
Platforms: All major services including Spotify
AWAL (Artists Without A Label) takes a different approach as a curated distribution service. Rather than accepting all submissions, AWAL selectively approves artists based on their potential and track record.
AWAL provides:
Marketing and promotional support
Playlist pitching services
Advance funding opportunities
A&R guidance
Global team of industry professionals
This service is best for established independent artists with growing streaming numbers who are looking for label-like support without signing away their rights.
UnitedMasters
Pricing: Free plan (keeps 10% of royalties) or $5/month Premium (100% royalties to artists)
Royalty Split: 90% to artists (free plan), 100% (premium plan)
Platforms: 50+ including Spotify, Apple Music, TikTok
UnitedMasters positions itself as a distribution service with a strong focus on brand partnerships and marketing opportunities. Their tiered approach offers flexibility for artists at different career stages.
UnitedMasters highlights include:
Brand partnership opportunities
Direct-to-fan marketing tools
Data-driven audience insights
Payment splitting functionality
Educational resources
This platform is particularly attractive to hip-hop and urban artists looking to connect with brands and develop alternative revenue streams.
For a comprehensive comparison of all distribution options available to independent artists, check out this complete guide to independent music distribution.
How Much Does Spotify Distribution Cost?
The cost of distributing your music to Spotify varies significantly depending on which service you choose, how frequently you release music, and what additional features you need. Let's break down the different pricing models to help you understand what to expect.
Common Pricing Models
Spotify music distributors typically follow one of these pricing structures:
Annual Subscription (Unlimited Releases): Services like DistroKid charge an annual fee (around $20-$40) that covers unlimited releases. This model is most cost-effective for prolific artists who release multiple projects per year.
Pay-Per-Release: Distributors like CD Baby charge a one-time fee per single or album. While there are no recurring costs, this can add up if you release music frequently.
Annual Fee Per Release: TuneCore charges an annual renewal fee for each release to keep it on streaming platforms. This model can become expensive as your catalog grows.
Revenue Share: Some services offer free distribution in exchange for a percentage of your royalties, typically 10-15%. This might seem attractive initially but can cost more in the long run if your music performs well.
Hidden Costs to Consider
Beyond basic distribution fees, many services charge extra for premium features that might be essential for your career:
Pre-release scheduling: Some basic plans don't include the ability to schedule releases in advance
Publishing administration: Services to collect songwriter royalties often come with additional fees or revenue sharing
Cover song licensing: If you're releasing cover songs, many distributors charge per track to secure the proper licenses
YouTube Content ID: Monetizing your music when used in YouTube videos may require an upgrade
Analytics packages: Advanced streaming statistics might require premium tiers
Catalog management: Some services charge fees for modifying or removing existing releases
When comparing costs, it's important to consider your expected release schedule and which additional features you'll need to make an accurate comparison between services.
Cost Comparison Chart
Distributor | Basic Cost | For 5 Singles/Year | For 2 Albums/Year | Royalty Keep |
---|---|---|---|---|
DistroKid | $19.99/year | $19.99 | $19.99 | 100% |
CD Baby | $9.95/single, $29/album | $49.75 | $58 | 91% |
TuneCore | $9.99/single/year, $29.99/album/year | $49.95/year | $59.98/year | 100% |
AWAL | No upfront fees (selective) | $0 | $0 | 85% |
UnitedMasters (Free) | $0 | $0 | $0 | 90% |
UnitedMasters (Premium) | $5/month ($60/year) | $60/year | $60/year | 100% |
How to Choose the Right Spotify Distributor for Your Needs
With so many distribution options available, finding the right fit for your specific situation requires careful consideration of several factors. Here's how to approach the decision-making process:
Assess Your Release Schedule
The frequency with which you plan to release music should heavily influence your choice of distributor:
Frequent releases (3+ per year): Subscription-based services with unlimited uploads like DistroKid offer better value
Infrequent releases (1-2 per year): Pay-per-release models like CD Baby might be more economical
Inconsistent schedule: Consider services with flexible pricing tiers that can be adjusted as needed
Consider Your Career Stage
Different distributors cater to artists at varying career stages:
Beginners: Look for user-friendly interfaces, educational resources, and affordable entry points
Established independents: Prioritize advanced analytics, marketing tools, and playlist pitching capabilities
Growing artists: Consider services like AWAL that offer additional support as you gain traction
Evaluate Additional Services Needed
Beyond basic distribution, consider which additional services are important for your career:
Publishing administration: Essential if you write your own music and want to collect all available royalties
Physical distribution: Important if you sell CDs or vinyl alongside digital releases
Sync licensing: Valuable for placing your music in film, TV, and advertisements
Marketing support: Some distributors offer promotional tools to help boost your visibility
Fan engagement features: Pre-save campaigns and landing pages can help market new releases
Remember that it's often worth paying a bit more for services that directly contribute to your specific goals as an artist.
Questions to Ask Before Choosing
Before making your final decision, ask yourself these key questions:
How quickly do I need my music to appear on platforms? (Distribution times vary from 24 hours to several weeks)
Will I be releasing cover songs that require licensing?
Do I collaborate frequently and need split payment features?
How important is retaining 100% of my royalties versus paying lower upfront fees?
Do I need the ability to modify metadata after release?
How transparent and detailed are the analytics provided?
What is the customer service reputation of the distributor?
Are there any platform exclusions I should be aware of?
Taking the time to thoroughly research your options now can save you significant headaches down the road, as switching distributors later can be complicated and potentially disrupt your streaming history and playlists.
Step-by-Step Guide to Distributing Your Music to Spotify
Once you've selected your preferred distributor, the process of getting your music on Spotify follows a similar pattern across most services. Here's a comprehensive walkthrough of the steps involved:
Before You Start: Prepare Your Release
Before uploading to any distribution service, ensure you have the following ready:
Audio files in high-quality WAV format (16-bit, 44.1kHz minimum)
Album artwork in a square format (minimum 3000x3000 pixels, JPG or PNG)
Release information including:
Album/single title
Release date (plan at least 2-3 weeks ahead for proper playlist consideration)
Genre classification
Songwriting credits and splits
Recording ownership information
Song details for each track:
Track titles and sequence
ISRC codes (will be provided by distributor if you don't have them)
Explicit content flags if applicable
Language information
The Distribution Process
Create an account with your chosen distribution service
Start a new release and specify whether it's a single, EP, or album
Upload your audio files following the technical specifications provided
Upload your cover artwork ensuring it meets Spotify's requirements
Enter metadata including:
Primary artist name (exactly as you want it to appear)
Featured artists if applicable
Release title
Release date
Genre and subgenre
Add track information for each song:
Track titles
Songwriter information
Producer credits
Explicit content flags
Language
ISRC codes (assigned automatically by most distributors)
Select distribution platforms (make sure Spotify is included)
Configure royalty splits if you're collaborating with other artists
Review all information carefully for errors before submitting
Complete payment according to your distributor's pricing model
Submit for distribution and await confirmation
After Submission: Next Steps
Once your music has been submitted through your distributor:
Monitor the status of your release through your distributor's dashboard
Claim your Spotify for Artists profile if you haven't already:
Go to Spotify for Artists
Claim your artist profile using the same name used in distribution
Wait for verification (usually within a few days)
Prepare your promotional strategy while waiting for the release to go live
Submit for playlist consideration through Spotify for Artists once your release is delivered and visible in your dashboard (ideally 7+ days before release)
Set up your Canvas videos (short looping visuals) for each track
Verify your release appears correctly on Spotify when it goes live
Start promoting your release across your marketing channels
Monitor analytics through both your distributor's dashboard and Spotify for Artists
Remember that preparation is crucial for a successful release. Most distributors recommend submitting your music at least 2-3 weeks before your intended release date, particularly if you want to create pre-save campaigns or submit for editorial playlist consideration.
For a complete guide on building your online presence as a musician to effectively promote your Spotify releases, check out this article on the best platforms for building your musician website.
Maximizing Your Spotify Presence Beyond Distribution
Getting your music on Spotify is just the beginning. To truly capitalize on the platform's potential, you'll need to optimize your presence and engage with Spotify's promotional ecosystem. Here are strategies to enhance your Spotify journey after your music is live:
Optimizing Your Artist Profile
A complete, professional artist profile increases your credibility and discoverability:
Professional photos: Upload high-quality, engaging images that represent your brand
Compelling bio: Create a concise, engaging biography that captures your artistic identity
Social links: Connect all your social media accounts for cross-platform discovery
Artist pick: Feature your latest release or a playlist you've curated to highlight on your profile
Upcoming shows: Connect concert listings through approved ticketing partners
Canvas videos: Create looping visual content for each track to increase engagement
Merchandise: Link your merch through approved Spotify partners
Playlist Strategy
Playlists are crucial for discovery on Spotify. Develop a multi-faceted approach:
Editorial playlists: Submit new releases through Spotify for Artists at least 7 days before release
Algorithmic playlists: Focus on increasing your save-to-listener ratio and completion rates to improve chances of appearing on Release Radar and Discover Weekly
Curator outreach: Identify and pitch to independent playlist curators in your genre
Create your own playlists: Build themed playlists featuring your tracks alongside complementary artists
Collaborative playlists: Partner with other artists to create and promote shared playlists
Leveraging Spotify's Promotional Tools
Spotify offers several native tools to enhance promotion:
Spotify Clips: Short video messages to connect with fans on the platform
Marquee: Paid promotion that shows a full-screen recommendation of your new release to targeted listeners
Canvas: Create engaging looping visuals for your tracks
Promo Cards: Generate customized social assets to promote your music
Spotify Codes: Create scannable codes that open directly to your music
Storylines: Add behind-the-scenes context to your songs
Utilizing these tools in combination with your broader marketing strategy can significantly increase your visibility and streaming numbers on the platform.
Frequently Asked Questions About Spotify Distribution
How much does Spotify pay per stream?
Spotify's per-stream rate varies based on factors including user type (free vs. premium), country of the listener, and current revenue agreements. On average, artists earn between $0.003-$0.005 per stream, though these numbers fluctuate. Remember that distributors may take a percentage of these royalties, affecting your final payout.
How long does it take for music to appear on Spotify after submission?
Most distributors deliver music to Spotify within 1-7 business days after submission. However, appearing on the platform doesn't mean immediate visibility in search results, which can take additional days to populate. For optimal results, submit your music at least 2-3 weeks before your intended release date.
Can I upload music directly to Spotify without a distributor?
No, Spotify doesn't accept direct uploads from artists. All music must go through an approved distribution partner. Spotify briefly tested a direct upload feature in 2018-2019 but discontinued it, reinforcing the essential role of distributors in their ecosystem.
Can I switch distributors without losing my streaming history?
Yes, but the process requires careful coordination. When switching distributors, ensure your new service has a catalog transfer option. Your music's unique identifiers (ISRCs) must remain the same to preserve streaming counts and playlist inclusions. Most established distributors facilitate this process, though it may involve temporary downtime and additional fees.
What happens to my music if I stop paying my distributor?
The outcome depends on your distributor's model:
For subscription services like DistroKid, your music will be removed from all platforms if you don't renew your annual fee
With one-time payment services like CD Baby, your music remains on platforms indefinitely
For annual per-release services like TuneCore, only the releases you don't renew will be removed
Do I need special distribution for podcast music or background tracks?
Yes, standard music distribution doesn't cover use in podcasts. For podcast background music, you'll need either:
A separate license for commercial use of your music
A specialized service like Spotify's Soundtrap for Storytellers
Royalty-free music libraries specifically cleared for podcast use
Can I release cover songs through these distributors?
Yes, but it requires additional steps. Most distributors offer mechanical licensing services for cover songs, typically for an additional fee per track. This ensures the original songwriters receive their royalties. Services like DistroKid, CD Baby, and TuneCore all offer streamlined cover song licensing, though fees and processes vary between platforms.
Conclusion: Choosing Your Path to Spotify Success
Getting your music on Spotify through the right distributor is a fundamental step in building your career as a modern musical artist. Each distribution service offers a unique combination of features, pricing structures, and additional services that may align differently with your specific needs and career stage.
Remember that distribution is just one piece of your music career puzzle. The most successful independent artists combine smart distribution choices with strong branding, consistent release schedules, strategic marketing, and genuine fan engagement across multiple platforms.
Take the time to thoroughly evaluate your options, considering not just the upfront costs but also the long-term value each distributor provides. Your choice of distribution partner can significantly impact both your financial returns and your ability to effectively reach and grow your audience on Spotify.
As the music industry continues to evolve, staying informed about changes in distribution models and Spotify's ecosystem will help you maintain a competitive edge. The most successful independent artists approach distribution as an ongoing strategic choice rather than a one-time decision.
Whether you're releasing your first single or your tenth album, choosing the right Spotify music distributor is an investment in your music's future—make that choice count.
For more resources on building your music career, don't forget to explore guides on creating your musician website and navigating the world of independent music distribution.