TuneCore Music Distribution: The Complete Guide for Independent Artists
In today's digital music landscape, independent artists have more opportunities than ever to share their music with the world. Among the various digital music distribution services available, TuneCore stands out as one of the leading platforms helping musicians get their songs onto major streaming services and digital retailers. In this comprehensive guide, we'll explore everything you need to know about TuneCore music distribution, from its features and pricing to how it compares with competitors and whether it's the right choice for your music career.
What is TuneCore Music Distribution?
TuneCore is a digital music distribution service that helps independent artists and labels get their music on major streaming platforms and online stores without needing a traditional record deal. Launched in 2005, TuneCore has become one of the most established and trusted distribution services in the music industry.
The core premise of TuneCore is simple: artists pay a fee to upload their music, and TuneCore delivers it to digital music stores worldwide. Unlike traditional record labels, TuneCore allows artists to keep 100% of their rights and royalties, making it an attractive option for musicians who want to maintain control of their music while reaching a global audience.
How TuneCore Music Distribution Works
Understanding the TuneCore distribution process can help you decide if it's the right service for your music career. Here's a step-by-step breakdown of how TuneCore music distribution works:
1. Create an Account
The first step is to sign up for a TuneCore account on their website. The registration process is straightforward and requires basic information such as your name, email address, and password.
2. Upload Your Music
After creating an account, you can upload your music files. TuneCore accepts high-quality WAV files (16-bit or higher) to ensure your music sounds its best on all platforms. Along with your audio files, you'll need to provide metadata such as:
Album/single title
Track titles
Release date
Genre
Album artwork (3000 x 3000 pixel JPG or PNG)
Songwriter and publisher information
UPC codes (TuneCore can provide these if you don't have them)
ISRC codes (TuneCore can generate these for you)
3. Choose Your Distribution Outlets
TuneCore partners with more than 150 digital stores and streaming platforms worldwide. You can select where you want your music to appear, including major platforms like:
Spotify
Apple Music
Amazon Music
YouTube Music
TikTok
Deezer
Pandora
TIDAL
And many more international platforms
4. Pay Distribution Fees
TuneCore charges upfront fees for distribution. The cost varies depending on whether you're releasing a single or an album and whether you're paying annually or for multiple years at once. We'll cover the detailed pricing structure later in this guide.
5. Wait for Approval and Distribution
After submission, TuneCore reviews your release to ensure it meets the technical requirements of all selected platforms. This quality control process typically takes 1-2 business days. Once approved, TuneCore delivers your music to the selected platforms, which usually take another 5-15 business days to make your music available to listeners.
6. Track Sales and Collect Royalties
TuneCore provides a dashboard where you can track your streams, downloads, and earnings across all platforms. You can withdraw your earnings once they reach the minimum threshold (typically $10), and TuneCore pays royalties monthly.
TuneCore Music Distribution Pricing
TuneCore's pricing structure is straightforward but requires careful consideration, especially for artists planning to release music regularly. Let's break down the costs associated with TuneCore music distribution:
Standard Distribution Pricing
Singles Distribution:
$9.99 for the first year
$9.99 per year for continued distribution
Album Distribution:
$29.99 for the first year
$29.99 per year for continued distribution
TuneCore Unlimited Plans
In 2022, TuneCore introduced "TuneCore Unlimited," offering different tiers with various distribution options:
New Artist Plan: $0 for unlimited releases, but TuneCore takes a 20% commission on royalties
Rising Artist Plan: $14.99 per year for unlimited single releases (albums still cost extra)
Breakout Artist Plan: $29.99 per year for unlimited singles and 1 album per year
Professional Plan: $49.99 per year for unlimited singles and albums
Additional Services Pricing
Beyond basic distribution, TuneCore offers several additional services at extra cost:
Publishing Administration: 15% commission on publishing royalties collected
YouTube Content ID: 20% commission on royalties collected
Social Media Monetization: 20% commission on royalties collected
TuneCore Fan Reviews: Starts at $19.99 per campaign
Professional Mastering: Starts at $10 per track
TuneCore Music Distribution Features and Services
TuneCore offers more than just basic music distribution. Here's a deeper look at the features and services available through TuneCore music distribution:
Worldwide Distribution
TuneCore delivers your music to over 150 digital platforms globally, allowing you to reach fans in more than 100 countries. This extensive network includes all major streaming services and digital stores, plus regional platforms that cater to specific markets like China, India, and the Middle East.
Pre-save Campaigns
TuneCore's Social Pre-Save tool allows you to create landing pages where fans can pre-save your upcoming releases on Spotify, Apple Music, and other platforms. This helps build momentum and can boost your chances of landing on algorithmic playlists.
Publishing Administration
TuneCore Publishing Administration helps songwriters collect publishing royalties worldwide. When your songs are streamed, downloaded, or used in various media, you're entitled to publishing royalties that often go uncollected without proper administration. TuneCore can register your songs with collection societies worldwide and collect these royalties on your behalf for a 15% commission.
YouTube Monetization
With TuneCore's YouTube Content ID service, you can monetize your music when it appears in YouTube videos. The system identifies your music in videos across YouTube and places ads on those videos, generating revenue for you as the rights holder.
Social Media Monetization
TuneCore helps you earn money when your music is used in content on platforms like Instagram, Facebook, and TikTok. This is especially valuable as social media becomes increasingly important for music discovery.
TuneCore Fan Reviews
This promotional service lets you get your music in front of potential fans who'll listen and provide feedback. It's a way to gather insights and potentially build a new audience.
Analytics and Reporting
TuneCore provides detailed analytics on your music's performance across platforms. You can see:
Stream and download counts by platform
Geographic data showing where your listeners are located
Revenue breakdown by song and platform
Trends over time to track growth
Professional Services
TuneCore offers additional professional services including:
Professional mastering
Cover art design
Artist website creation
Promotion and marketing assistance
Educational Resources
The TuneCore blog and resource center provide valuable information for independent artists on music marketing, industry trends, and career development. These resources can help you navigate the complex music industry landscape more effectively.
Pros and Cons of TuneCore Music Distribution
Like any service, TuneCore music distribution has its advantages and disadvantages. Understanding these can help you make an informed decision about whether it's the right distribution partner for your music.
Pros of TuneCore
100% Royalty Retention: TuneCore lets artists keep all of their streaming and download royalties, taking no commission from these earnings (except on the free New Artist plan).
Wide Distribution Network: With access to over 150 platforms worldwide, TuneCore offers one of the most comprehensive distribution networks available.
Established Reputation: Having been in business since 2005, TuneCore has a proven track record and relationships with all major platforms.
Additional Revenue Streams: Services like publishing administration and social media monetization help artists capture revenue they might otherwise miss.
Detailed Analytics: TuneCore's reporting dashboard provides comprehensive data to help artists understand their performance.
Fast Payments: TuneCore pays out monthly, which is more frequent than some competitors.
Unlimited Plans: The newer unlimited distribution plans offer better value for prolific artists.
Cons of TuneCore
Annual Renewal Fees: Having to pay annually to keep your music available can add up over time, especially for artists with large catalogs.
Higher Upfront Costs: TuneCore's per-release pricing is higher than some competitors, particularly for one-time releases.
No Free Distribution Tier: While there is a New Artist plan with no upfront cost, it takes a 20% commission, unlike some competitors that offer true free distribution options.
Less Personal Support: As a large company, TuneCore doesn't provide the personalized support that some smaller distributors offer.
No Label Services: Unlike some competitors, TuneCore doesn't offer marketing or playlist pitching services as part of its standard packages.
How TuneCore Compares to Other Music Distribution Services
To determine if TuneCore music distribution is right for you, it's helpful to see how it stacks up against other popular distribution services. Here's a comparison with some key competitors:
TuneCore vs. DistroKid
DistroKid offers unlimited music distribution for a flat annual fee of $19.99, making it more cost-effective for prolific artists. Unlike TuneCore's per-release pricing model, DistroKid doesn't charge additional fees for each release. However, DistroKid charges extra for some features that TuneCore includes as standard, such as shazam integration.
The main differences:
DistroKid offers unlimited releases for one annual fee
TuneCore has a more established reputation
TuneCore's publishing administration service is more comprehensive
DistroKid offers faster distribution (often within 24-48 hours)
TuneCore vs. CD Baby
CD Baby charges a one-time fee per release ($9.95 for singles, $29 for albums) with no annual renewal fees. However, CD Baby takes a 9% commission on royalties, whereas TuneCore (on its standard plans) takes none.
Key differences:
CD Baby has one-time fees (no annual renewals)
TuneCore offers 100% of royalties vs. CD Baby's 91%
CD Baby includes physical distribution options
TuneCore tends to pay out royalties faster
TuneCore vs. United Masters
United Masters offers two plans: a free plan that takes 10% of royalties and a $5/month "Select" plan that lets artists keep 100% of their royalties. United Masters also emphasizes marketing opportunities and brand partnerships.
Major differences:
United Masters offers a true free distribution option
TuneCore has a more comprehensive distribution network
United Masters provides more marketing and playlist opportunities
TuneCore offers more detailed analytics
For a more detailed breakdown of distribution options, check out this complete guide to independent music distribution that covers even more platforms and their specific offerings.
Is TuneCore Music Distribution Right for You?
Deciding whether TuneCore music distribution is the best choice for your music requires considering several factors. Here's who might benefit most from TuneCore's services:
TuneCore Is Ideal For:
Established Independent Artists: Musicians who already have a following and consistent streaming numbers will benefit from TuneCore's 100% royalty model.
Songwriters: If you write your own music, TuneCore's publishing administration services can help you collect royalties that might otherwise be missed.
Artists Releasing Music Regularly: The unlimited plans make sense for prolific artists who release music frequently.
International Artists: TuneCore's extensive global reach makes it excellent for artists looking to build an international audience.
Business-Minded Musicians: Artists who view their music as a business and appreciate detailed analytics and reporting will find TuneCore's dashboard valuable.
You Might Want to Look Elsewhere If:
You're on a Tight Budget: If upfront costs are a concern, platforms with free tiers like DistroKid or United Masters might be better options.
You Release Music Infrequently: If you only release music occasionally, the annual fees might not be cost-effective.
You Need Marketing Support: TuneCore's focus is primarily on distribution rather than marketing. If you need help with promotion, consider distributors that offer marketing services.
You Sell Physical Products: If physical distribution is important to you, CD Baby offers more comprehensive physical distribution options.
Tips for Making the Most of TuneCore Music Distribution
If you decide that TuneCore music distribution is right for you, these tips will help you maximize your success on the platform:
1. Plan Your Release Schedule Strategically
To get the most value from TuneCore, especially if you're on one of the unlimited plans, create a consistent release schedule. Regular releases keep your audience engaged and can help with algorithmic playlist placements.
2. Utilize Pre-Save Campaigns
Take advantage of TuneCore's pre-save tools to build momentum before your release. For best results, start these campaigns 2-4 weeks before your release date.
3. Opt For Publishing Administration
If you write your own music, TuneCore's publishing administration service can be well worth the 15% commission, as many of these royalties would otherwise go uncollected.
4. Leverage TuneCore's Social Platforms
Make sure to opt into TuneCore's social media monetization to earn revenue when your music is used on platforms like TikTok, Instagram, and Facebook.
5. Study Your Analytics
TuneCore provides detailed data about where your listeners are located and which platforms perform best. Use this information to guide your marketing efforts and tour planning.
6. Consider Multi-Year Discounts
If you're confident you'll want your music available long-term, TuneCore offers discounts for multi-year distribution purchases, which can save money over time.
7. Create a Professional Online Presence
Distribution is just one piece of the puzzle. Make sure you have a professional online presence to direct fans to. Consider setting up a dedicated music website using one of the best platforms for building your online music presence to complement your distribution strategy.
Success Stories: Artists Who Built Their Careers with TuneCore
Many successful independent artists have used TuneCore music distribution as a cornerstone of their career strategy. Here are a few notable success stories:
Chance the Rapper
Perhaps the most famous TuneCore success story, Chance the Rapper used TuneCore to distribute his mixtape "Coloring Book," which went on to win three Grammy Awards. Chance became a symbol of independent success, proving you don't need a record label to achieve mainstream recognition.
Nine Inch Nails
When Trent Reznor decided to go independent after leaving his major label, he turned to TuneCore to distribute Nine Inch Nails' music, demonstrating that established artists can successfully transition to independence using digital distribution.
Boyce Avenue
This band of brothers built a massive YouTube following with their covers and original songs, using TuneCore to distribute their music. They've amassed billions of streams while remaining independent.
Stormzy
The British grime artist used TuneCore to distribute his early releases before becoming one of the UK's biggest music stars, showing how the platform can serve as a launching pad for global success.
TuneCore Music Distribution: Frequently Asked Questions
Here are answers to some common questions about TuneCore music distribution:
How long does it take for music to appear on streaming platforms through TuneCore?
After TuneCore approves your submission (usually 1-2 business days), it typically takes about 5-10 business days for your music to appear on most major platforms. Some platforms like Spotify may take less time, while others might take longer.
Does TuneCore own my music?
No, TuneCore does not take any ownership of your music. You retain 100% of your rights when using TuneCore for distribution.
Can I remove my music from TuneCore if I change my mind?
Yes, you can takedown your music from stores at any time through your TuneCore dashboard. However, it may take a few days for the removal to process across all platforms, and you won't receive a refund for distribution fees already paid.
How often does TuneCore pay royalties?
TuneCore pays royalties monthly, typically around the middle of the month for the previous month's earnings. You'll need to reach the minimum payment threshold (usually $10) to receive a payout.
Can TuneCore get me on playlists?
TuneCore itself doesn't pitch directly to playlist curators as part of its standard service. However, they do offer educational resources about playlist strategies, and your music will be eligible for algorithmic playlists based on performance.
Does TuneCore handle physical distribution?
No, TuneCore focuses exclusively on digital distribution. If you need physical distribution for CDs or vinyl, you'll need to use another service.
Can I use TuneCore if I'm not based in the US?
Yes, TuneCore accepts artists from most countries worldwide. They have localized services for several regions, including Japan, Australia, Germany, France, and the UK.
What happens if I don't renew my distribution after the first year?
If you don't pay the annual renewal fee, TuneCore will remove your music from all platforms. Your music will no longer be available for streaming or purchase until you renew.
Conclusion: Is TuneCore Music Distribution Worth It?
TuneCore music distribution offers a comprehensive solution for independent artists looking to get their music on all major platforms while maintaining control of their rights and royalties. With its established reputation, extensive distribution network, and additional services like publishing administration, it provides value beyond basic distribution.
The decision to use TuneCore ultimately depends on your specific needs, budget, and career stage. For artists who release music regularly and value keeping 100% of their streaming royalties, TuneCore's unlimited plans offer good value. For those just starting out or with limited budgets, exploring alternatives with lower upfront costs might be worthwhile.
Remember that distribution is just one component of a successful music career. No matter which service you choose, you'll still need to invest time and effort into marketing, building your brand, and connecting with fans to make the most of your music distribution strategy.
By understanding TuneCore's offerings and how they align with your goals as an artist, you can make an informed decision about whether it's the right distribution partner to help you share your music with the world.