Top Websites to Sell Music Online: Complete Guide for Independent Artists
In today's digital age, musicians no longer need major label contracts to distribute and sell their music worldwide. The internet has democratized music distribution, giving independent artists unprecedented opportunities to reach global audiences and generate income from their craft.
Whether you're a seasoned musician or just starting out, knowing the best websites to sell music can make all the difference in your career. This comprehensive guide explores the top platforms where you can market your tracks, connect with fans, and maximize your music revenue.
From mainstream digital music stores to artist-friendly marketplaces and streaming platforms, we'll examine the pros, cons, and unique features of each option to help you make informed decisions about where to sell your music online.
Why Selling Music Online Is Essential for Today's Musicians
Before diving into specific platforms, let's understand why having a strategic online sales presence matters:
Global Reach: Online platforms remove geographical limitations, allowing your music to reach listeners worldwide
Direct Fan Relationships: Many platforms offer tools to build and nurture your fan base directly
Multiple Revenue Streams: Diversifying across platforms creates more stable income potential
Data Insights: Most platforms provide analytics to help you understand your audience better
Creative Control: Maintain rights and artistic freedom while still monetizing your work
According to recent industry statistics, digital music sales and streaming continue to grow annually, with independent artists claiming an increasingly significant market share. This trend makes it more important than ever to strategically position your music across the right online platforms.
Major Digital Music Stores and Streaming Platforms
Let's start with the dominant players in digital music distribution that offer the widest audience reach.
Spotify
As the world's most popular music streaming platform with over 456 million active users, Spotify represents an essential channel for any musician.
How to sell on Spotify: Artists cannot upload directly to Spotify but must use a digital distributor or aggregator (which we'll cover later).
Pros:
Massive global audience potential
Playlist placement opportunities can dramatically increase exposure
Spotify for Artists platform provides valuable listener analytics
Growing podcast integration offers additional promotional channels
Cons:
Lower per-stream royalty rates compared to some platforms
Requires a distributor to access (additional cost)
Highly competitive environment with millions of artists
Royalty structure: Spotify pays between $0.003 and $0.005 per stream on average, though rates vary based on factors like listener location and subscription type.
Apple Music
With over 100 million subscribers, Apple Music stands as Spotify's main competitor and offers a premium-only service model.
How to sell on Apple Music: Like Spotify, artists need a digital distributor to place music on Apple Music.
Pros:
Higher average per-stream payouts than Spotify
Strong integration within the Apple ecosystem
Apple Music for Artists provides detailed analytics
Editorial playlist inclusion can significantly boost visibility
Cons:
Smaller total user base than Spotify
No free tier means potentially fewer casual discoveries
Requires distributor access
Royalty structure: Apple Music typically pays between $0.007 and $0.01 per stream, approximately double Spotify's rate.
Amazon Music
Amazon Music has grown significantly in recent years, particularly among Amazon Prime subscribers and users of Echo devices.
How to sell on Amazon Music: Digital distributors can place your music on both Amazon Music Unlimited and Amazon Prime Music.
Pros:
Growing user base heavily integrated with popular Echo devices
Multiple tiers including Prime Music provide broader reach
Higher per-stream rates than some competitors
Integration with Amazon's broader e-commerce environment
Cons:
Less transparent analytics than Spotify or Apple Music
Fewer playlist opportunities for emerging artists
Distributor required for access
Royalty structure: Amazon Music pays approximately $0.004 per stream, though this varies by subscription tier.
YouTube Music
YouTube remains the world's largest music discovery platform, with YouTube Music serving as Google's dedicated music streaming service.
How to sell on YouTube Music: Through digital distributors for the premium service, or directly through YouTube's Content ID system and channel monetization.
Pros:
Potential for both audio streaming and music video revenue
YouTube's algorithm can help new artists gain visibility
Direct upload options through YouTube channel
Monetization through ads, channel memberships, and Super Chats
Cons:
Lower per-stream rates compared to premium-only services
Music can be easily ripped from videos by third-party tools
Requires more visual content investment (videos) for maximum benefit
Royalty structure: YouTube Music premium pays similar rates to Spotify, while ad-supported YouTube pays based on ad revenue share, typically resulting in lower per-view rates.
Digital Music Distributors: Your Gateway to Streaming Platforms
For most major streaming platforms, you'll need a digital distributor to get your music listed. These services bridge the gap between independent artists and major platforms.
DistroKid
One of the most popular distributors for independent artists, DistroKid offers unlimited uploads for an annual fee.
Key features:
Annual subscription model ($19.99/year for unlimited uploads)
Keeps 0% of your royalties
Fast delivery to platforms (often within 24-48 hours)
Split payments functionality for collaborators
Lyrics distribution
Automatic registration with performance rights organizations
Platforms covered: Distributes to over 150 platforms including all major services like Spotify, Apple Music, Amazon Music, YouTube Music, TikTok, and more.
DistroKid is particularly well-suited for prolific artists who release music frequently.
TuneCore
One of the longest-running digital distributors, TuneCore charges per release rather than an annual subscription.
Key features:
Pay-per-release model ($9.99 for a single, $29.99 for an album)
Keeps 0% of royalties
Higher publishing administration capabilities
Social media monetization
Detailed analytics dashboard
Advance options for qualified artists
Platforms covered: Over 150 digital stores and streaming platforms globally.
TuneCore works well for artists who release music less frequently or those particularly interested in publishing administration services.
CD Baby
As one of the original online music sellers, CD Baby has evolved into a comprehensive distribution service.
Key features:
One-time fee per release ($9.95 for singles, $29.95 for albums)
Takes 9% commission on royalties
Physical CD and vinyl distribution options
Sync licensing opportunities
Publishing administration services
Free UPC and ISRC codes
Platforms covered: Over 100 digital platforms plus physical distribution options.
CD Baby is ideal for artists looking for an all-in-one solution that includes physical distribution and additional revenue opportunities.
United Masters
A newer entrant focused on artist independence and brand partnership opportunities.
Key features:
Two tier system: Free (takes 10% of royalties) or Premium ($59.99/year with 0% commission)
Brand partnership opportunities
Artist advances for qualified musicians
Direct fan engagement tools
Data-driven marketing insights
Platforms covered: All major streaming platforms and social media services.
United Masters is particularly strong for artists interested in brand deals and maintaining complete independence.
For a complete guide on independent music distribution options for indie artists, check out our detailed comparison article.
Direct-to-Fan Platforms for Selling Music
While streaming platforms provide broad reach, direct-to-fan platforms often offer better economics and stronger connections with your most dedicated listeners.
Bandcamp
Bandcamp has established itself as the premier platform for direct artist-to-fan music sales.
Key features:
Set your own pricing (including "pay what you want" options)
Sells digital downloads, physical media, and merchandise
Takes 15% on digital sales, 10% on merchandise (reduces to 10% and 0% respectively after $5000 in sales)
Fan collection features help listeners discover your music
Detailed customer data provided to artists
Bandcamp Fridays waive fees completely on designated days
Best for: Artists with dedicated fan bases willing to pay for music and merchandise, especially in genres with collector-oriented audiences like indie rock, metal, jazz, and electronic music.
Bandcamp's combination of artist-friendly terms and engaged user community makes it essential for serious independent musicians.
Gumroad
Though not music-specific, Gumroad has become popular for selling digital products directly to fans.
Key features:
Low commission rate (3.5% + $0.30 per transaction)
sell music alongside other digital products (PDFs, videos, etc.)
Flexible pricing including subscription options
Custom landing pages
Email marketing tools included
Discount codes and affiliate program options
Best for: Musicians who offer additional content beyond just music, such as production tutorials, sheet music, sample packs, or other educational materials.
Patreon
While not primarily for selling individual tracks, Patreon enables subscription-based support from fans.
Key features:
Monthly subscription model with multiple tier options
Takes 5-12% of income depending on plan
Exclusive content delivery system
Community features for fan engagement
Integration with Discord for community building
Early access release capabilities
Best for: Artists who produce content regularly and have highly engaged fans willing to support their ongoing creative process.
Patreon works particularly well when combined with other platforms, using it as a premium option for your most dedicated supporters.
Selling Stock Music and Licensing Opportunities
Beyond direct consumer sales and streaming, selling your music for commercial use can be highly lucrative.
AudioJungle (Envato Market)
One of the largest marketplaces for stock music and sound effects.
Key features:
Set your own prices (typical range $10-$100 per track)
Envato takes between 37.5% and 55% commission
Offers exclusive and non-exclusive licensing options
Large customer base of content creators and businesses
Promotion opportunities within the platform
Best for: Producers who can create commercially viable tracks in popular genres needed for video production, advertising, and other media projects.
Pond5
A premium marketplace for high-quality stock media including music.
Key features:
Higher price points than some competitors (typically $20-$300)
Artist keeps 35-60% of sales
Non-exclusive model allows selling elsewhere
Detailed metadata and search optimization tools
Sync licensing opportunities
Best for: Composers creating high-quality production music who want premium pricing and non-exclusive terms.
Songtradr
A music licensing platform focused on placing music in media projects.
Key features:
Free and premium subscription tiers ($19-$99/year)
Takes 0-15% commission depending on tier
Direct licensing opportunities with brands and media
Rights management tools
Distribution options to major platforms also available
Best for: Artists seeking sync licensing opportunities in film, TV, advertising, and other media.
Epidemic Sound
A subscription-based licensing platform with a different business model.
Key features:
Upfront payment to artists rather than royalties
Exclusive rights required (cannot sell tracks elsewhere)
High production quality standards
Strong relationships with content creators and platforms
Best for: Producers willing to give up some rights in exchange for guaranteed upfront payment.
Building Your Own Website to Sell Music
While third-party platforms provide convenience, building your own website gives you maximum control and helps you avoid commissions.
Advantages of Selling Music Through Your Own Website
Keep 100% of sales revenue (minus payment processing fees)
Complete control over branding and customer experience
Own your customer data directly
Bundle music with merchandise and experiences
No platform-imposed restrictions on content or pricing
Build direct, long-term relationships with fans
Best Website Builders for Musicians
Several platforms make it easy to create a professional music website with integrated sales features:
Bandzoogle - Purpose-built for musicians with integrated sales tools
Wix - Offers musician-specific templates and music players
Squarespace - Known for beautiful templates and strong e-commerce
WordPress - Maximum flexibility when paired with WooCommerce
For more information on building your online presence without breaking the bank, explore our guide to free musician websites and the best platforms to build your online presence.
Social Media Platforms with Music Monetization
Several social media platforms now offer ways for musicians to monetize their content directly.
TikTok
The short-form video platform has become a major music discovery engine.
Monetization methods:
TikTok Creator Fund payments based on video performance
SoundOn distribution service for direct uploads and monetization
Commercial Music Library placement for brands to license your music
Promotional value leading to streaming and sales elsewhere
Instagram/Facebook
Meta's platforms offer several ways for musicians to monetize content.
Monetization methods:
Reels Play Bonus program for viral short-form video
Badges during Instagram Live performances
Fan subscriptions for exclusive content
Integration with Facebook Music Library for monetization when others use your tracks
YouTube
Beyond YouTube Music, the main platform offers significant monetization opportunities.
Monetization methods:
Ad revenue sharing through Partner Program
Channel memberships for premium content
Super Chats and Super Thanks during live streams
Merchandise shelf integration
Content ID system to monetize when others use your music
Comparison of Commission Rates and Payouts
To help you evaluate which platforms make the most financial sense for your music, here's a comparison of the economics across different platform types:
Streaming Platforms (via distributors)
Spotify: $0.003-$0.005 per stream
Apple Music: $0.007-$0.01 per stream
Amazon Music: approximately $0.004 per stream
YouTube Music Premium: $0.003-$0.006 per stream
Tidal: $0.01-$0.013 per stream (higher for HiFi streams)
Digital Distributor Fees
DistroKid: $19.99/year flat fee, 0% commission
TuneCore: $9.99-$29.99 per release, 0% commission
CD Baby: $9.95-$29.95 per release, 9% commission
United Masters: Free (10% commission) or Premium ($59.99/year, 0% commission)
AWAL: 0% commission but highly selective admission
Direct-to-Fan Platforms
Bandcamp: 15% on digital (10% after $5000), 10% on physical (0% after $5000)
Gumroad: 3.5% + $0.30 per transaction
Patreon: 5-12% depending on plan
Own Website: Only payment processing fees (typically 2.9% + $0.30)
Stock Music Platforms
AudioJungle: Artist receives 45-62.5% of sales
Pond5: Artist receives 35-60% of sales
Songtradr: Artist receives 85-100% depending on subscription tier
Epidemic Sound: Flat fee payment structure, not commission-based
Creating a Strategic Multi-Platform Approach
Rather than choosing just one platform, most successful artists use a strategic combination of services to maximize both reach and revenue.
Tiered Strategy Example
Wide Distribution: Use a distributor like DistroKid to place your music on all major streaming platforms for maximum discovery
Direct Sales Hub: Maintain a Bandcamp page for direct support from dedicated fans
Exclusive Content: Offer special editions, demos, and behind-the-scenes content via Patreon
Licensing Revenue: Place instrumental versions and alternate mixes on licensing platforms
Central Ownership: Build your own website that links to all platforms while offering direct sales with no commission
Key Considerations for Your Music Selling Strategy
Genre Alignment: Different platforms have different genre strengths (e.g., Bandcamp is strong for indie, electronic, metal)
Fan Demographics: Match platforms to where your specific audience is most active
Release Frequency: Consider subscription vs. per-release costs if you publish frequently
Artistic Control: Evaluate terms of service for rights implications
Marketing Integration: Choose platforms that complement your broader promotional strategy
Legal Considerations When Selling Music Online
Protecting your rights while selling music online requires attention to several legal aspects:
Copyright Registration
While copyright exists automatically when you create original music, formal registration provides stronger protection. In the US, register through the Copyright Office at copyright.gov for maximum legal protection.
Performance Rights Organizations (PROs)
Join a PRO such as ASCAP, BMI, SESAC (US), PRS (UK), or SOCAN (Canada) to collect performance royalties when your music is played publicly, including on streaming platforms.
Mechanical Royalties
Services like the Music Modernization Act's Mechanical Licensing Collective (MLC) help collect mechanical royalties from digital services. Some distributors also offer mechanical royalty collection.
Licensing Terms
Understand the licensing terms on each platform, particularly for exclusive vs. non-exclusive arrangements on stock music sites. Some platforms may require rights you're not comfortable giving away.
Tax Implications
Digital sales create tax obligations. Most platforms will issue tax forms if you reach certain earning thresholds. Consider consulting a tax professional familiar with creative professionals.
Promotional Strategies to Boost Your Music Sales
Having your music available for sale is just the beginning. Implement these promotional strategies to drive more traffic and sales:
Cross-Platform Promotion
Link between your various platforms (e.g., Spotify profile linking to Bandcamp)
Create platform-specific content that drives users to your sales channels
Use QR codes on physical products linking to digital storefronts
Email Marketing
Build an email list through website sign-ups and at performances
Send regular newsletters with release announcements
Offer subscriber-exclusive discounts and pre-sales
Limited-Time Offers
Create scarcity with limited edition releases
Participate in events like Bandcamp Fridays
Use flash sales for catalog items to generate quick revenue
Collaboration and Cross-Promotion
Partner with complementary artists for split releases
Guest on podcasts relevant to your genre
Create content with influencers in your musical space
The Future of Selling Music Online
The landscape for selling music continues to evolve rapidly. Here are some emerging trends to watch:
NFTs and Blockchain Technology
Non-fungible tokens are creating new opportunities for artists to sell limited digital assets with verifiable ownership. Platforms like Royal, Sound.xyz, and Catalog are pioneering music NFTs with interesting royalty structures for collectors.
AI-Generated Music Tools
As AI music generation improves, new marketplaces for AI collaboration tools, stems, and customizable tracks are emerging. This creates both challenges and opportunities for human musicians.
Interactive and Immersive Music Experiences
Beyond simple audio files, platforms enabling interactive music experiences, virtual concerts, and music in gaming/metaverse environments present new sales channels for forward-thinking artists.
Direct-to-Fan Subscription Models
The subscription economy continues to grow, with more artists building sustainable income through fan membership programs rather than individual sales or streams.
Conclusion: Crafting Your Online Music Sales Strategy
Selling your music online offers more opportunities than ever before, but requires strategic thinking about which platforms align with your goals, genre, and fan base.
For maximum success, consider these final recommendations:
Start with wide distribution to major streaming platforms through a distributor
Build at least one direct-to-fan channel where your most dedicated supporters can purchase music directly
Consider licensing opportunities as an additional revenue stream
Invest time in your own website as a central hub that you fully control
Regularly evaluate platform performance and adjust your strategy accordingly
Stay informed about emerging technologies and platforms
The most successful independent musicians today don't rely on just one platform or sales channel. Instead, they build a strategic ecosystem of complementary services that maximize both audience reach and revenue potential.
By thoughtfully selecting the right mix of websites to sell your music, you can build a sustainable career on your own terms, maintain creative control, and develop direct relationships with the fans who value your work the most.